“In an MMORPG, I think some of the longevity comes from constantly releasing new worlds. He says part of the game’s success is in the way it provides players with the tools to create their own action, narrative, and drama. Higa says that browser-based games tend to have a psychological barrier for a lot of gamers, especially hardcore players, but the game has been able to attract a loyal community that comprises of gamers of all backgrounds – hardcore players included.
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“When I was deciding to change companies, people were like: ‘You’re going to work on a browser-based game? Really?’ But to me that’s like saying you’re only going to work on PS3 games and not Xbox 360 games – I just see the browser as another platform, and it’s a very viable platform.” The Uphill Battle For Browser-Based Games “Ironically, a lot of that bias actually comes from the game development community itself,” says Higa. Prior to our launch there were some browser strategy games, but lots of them had a very basic interface – it would just be a list of numbers or something like that. “Most games involve the installation of a client, so one of the first and foremost goals was to make something you can play through your web browser. “The whole idea was to bring immediacy to the gameplay and an element of ubiquitousness,” he says.
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Spending many years as a publisher and developer, he worked on developing a military simulator for the US army, and most of his development experience was in the PC and console space.ĭevelopment on Evony began in 2006, and while the game has been compared to Sid Meier’s Civilization, Higa says that the roots of the game came from the desire to create a type of game that didn’t yet exist. Higa himself played Evony before working for the company. While many people remember the game by its risqué ads and the banners of rivals who poked fun at them, such as when PopCap created parody advertisements for the launch of Plants Vs Zombies, millions have looked beyond the ads of ’09 to find something more. So I ask Higa this: if Evony is a fully-functional and supported game that clearly has enough going for it to attract and engage players, why did they go with boobs to begin with? “This game has no hot chicks at all!” I joked at the time, looking at an interface that resembled a client-based city-building game. The game had a distinct lack of females, let alone lingerie-clad ladies beckoning me to go and “play with” them. The game offered micro-transactions you could play the entire game for free, but small payments would buy you perks and bonuses, similar to other free-to-play MMOs. It wasn’t quite a Civilization clone, but I couldn’t put my finger on what it was, either. I began clicking away at this game, which reminded me of other city-building games I’d played in the past. They were planning some sort of attack on a colony they were discussing resource management. I followed the in-game tutorial and read the live chat-feed of others who were playing on my server. Clicking through one of the ads, I arrived at Evony’s homepage where a CGI woman, eyes closed, cleavage on display, instructed me to sign up. In 2009, having read the criticism and dismissive comments, I wanted to see the game for myself.
That was the end message: ‘Look at this’.” “The whole idea with a browser-based free-to-play game like Evony is to put it in front of a large an audience as possible and say ‘Here you go, try it for yourself’. There could be an argument for the fact that none of the models in the Evony ads actually have anything to do with the game itself, but he believes the team behind Evony were simply doing what was best for the game. Numerous games use sex to sell, with female characters often being over-sexualised and leaving little to the imagination.
I understand there was a lot of criticism about them, but I remember even before joining the company I looked at the criticism and thought it was a bit hypocritical because there are a lot of other games that do that.” “The ads were very successful in bringing people to the website. “Initially, the goal was to get the game in front of as many people as possible,” says Darold Higa, a lead producer on Evony who joined the company in 2010. It was a controversial ad campaign that attracted criticism from both the game development and game playing community alike. Many people were upset that such sexualised images were being used to market a game, with claims being made that it was a poor Civilization clone that wasn’t worth anyone’s time. The internet was buzzing with criticism over Evony’s advertising.
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